G-Star RAW HQ / OMA - Windows, FacadeG-Star RAW HQ / OMA - ChairG-Star RAW HQ / OMA - Image 4 of 26G-Star RAW HQ / OMA - Image 5 of 26G-Star RAW HQ / OMA - More Images+ 21

  • Architect In Charge: Rem Koolhaas, Reinier de Graaf, Ellen van Loon
  • Current Team (Construction + Interiors): Katrien van Dijk, Tjeerd van de Sandt, Saskia Simon, Marina Cogliani, Jung-Won Yoon
  • Team (Sd/Dd/Td): Richard Hollington III (associate in charge), Tjeerd van de Sandt (project leader), Fred Awty, Philippe Braun, Kaveh Dabiri, Katrien van Dijk, Hans Hammink, Mariano Sagasta, Koen Stockbroekx
  • Team (Competition): Richard Hollington III (associate in charge), Fred Awty, Philippe Braun, Rob Daurio, David Gianotten, Shabnam Hosseini, Andreas Kofler, Ippolito Pestellini Laparelli, Lawrence Siu
  • Tender Documents: ABT
  • Interior Concept Team: Saskia Simon (project leader), Marlies Boterman, Marina Cogliani, Karolina Czeczek, Green van Gogh, Sarah Moylan, Mafalda Rangel, Tjeerd van de Sandt
  • Client: G-Star RAW C.V.
  • City: Amsterdam
  • Country: The Netherlands
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G-Star RAW HQ / OMA - Glass
Courtesy of OMA - G-Star

Text description provided by the architects. Situated next to the A10 in the industrial ZuidOost area of Amsterdam, the new HQ for G-Star RAWwill consolidate G-Star RAW’s disparate facilities into a single building that aims to stimulate interaction between various departments.

G-Star RAW HQ / OMA - Image 26 of 26
Airport Hangar - Reference Image
G-Star RAW HQ / OMA - Image 25 of 26
Concept Diagram

The 27,500m2 horizontal building – 140 metres long – consists of a creative nucleus containing the core departments of G-Star RAW, which are enveloped by a ring of offices, parking and support facilities. The distinction between the support activities and the creative core is heightened through contrasting materials – a monolithic solidity rendered in black concrete for the ring, while the creative core is visible through the glass façade. The lower part of the ring forms a plinth for parking and drop off; the plinth also provides a location for installations and events.

G-Star RAW HQ / OMA - Windows, Facade
Courtesy of OMA - G-Star

The main entrance is situated at the level of the plinth and is underneath a cantilevered glass box that houses G-Star’s showrooms. This end of the building, distinct from the inner workings of G-Star, is dedicated to visitors; however there is still exposure of these inner workings through controlled views and access.

G-Star RAW HQ / OMA - Facade, Windows
Courtesy of OMA - G-Star

Inside the creative core of the building, staggered floor plates and double height spaces promote a dynamic exchange between the different creative departments allowing for cross communication. The RAW-space, a flexible multi-use zone, either open to the outside or concealed behind sliding hangar-type doors, provides a space for work and production, parties, and fashion shows. Oriented towards the A10, the shifting façade and changing uses of the RAW-space, together with the various possible uses of the plinth, will create a constantly varying appearance reflecting the inner dynamism of G-Star RAW.

G-Star RAW HQ / OMA - Image 24 of 26
Axonometric Diagram

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Project location

Address:Joan Muyskenweg 39, 1099 Amsterdam, The Netherlands

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "G-Star RAW HQ / OMA" 31 Mar 2014. ArchDaily. Accessed . <https://www.archdaily.com/490996/g-star-raw-hq-oma> ISSN 0719-8884

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