the world's most visited architecture website

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects


Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.


Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »


All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.


Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Institutional Buildings
  4. The Netherlands
  5. OMA
  6. 2014
  7. G-Star RAW HQ / OMA


  • 01:00 - 31 March, 2014
G-Star RAW HQ / OMA, Courtesy of OMA - G-Star
Courtesy of OMA - G-Star

Courtesy of OMA - G-Star Courtesy of OMA - G-Star Courtesy of OMA - G-Star Courtesy of OMA - G-Star + 26

  • Architects

  • Location

    Joan Muyskenweg 39, 1099 Amsterdam, The Netherlands
  • Architect in Charge

    Rem Koolhaas, Reinier de Graaf, Ellen van Loon
  • Current Team (construction + interiors)

    Katrien van Dijk (project leader), Tjeerd van de Sandt, Saskia Simon, Marina Cogliani, Jung-Won Yoon
  • Area

    19000.0 sqm
  • Project Year

  • Team (interiors concept)

    Saskia Simon (project leader), Marlies Boterman, Marina Cogliani, Karolina Czeczek, Green van Gogh, Sarah Moylan, Mafalda Rangel, Tjeerd van de Sandt
  • Team (SD/DD/TD)

    Richard Hollington III (associate in charge), Tjeerd van de Sandt (project leader), Fred Awty, Philippe Braun, Kaveh Dabiri, Katrien van Dijk, Hans Hammink, Mariano Sagasta, Koen Stockbroekx
  • Team (competition)

    Richard Hollington III (associate in charge), Fred Awty, Philippe Braun, Rob Daurio, David Gianotten, Shabnam Hosseini, Andreas Kofler, Ippolito Pestellini Laparelli, Lawrence Siu
  • Tender Documents

  • Structure Consultant

  • MEP Consultant

  • Building Physics

  • Contractor

    Pleijsier Bouw
  • Client

    G-Star RAW C.V.
  • More Specs Less Specs
Courtesy of OMA - G-Star
Courtesy of OMA - G-Star

Text description provided by the architects. Situated next to the A10 in the industrial ZuidOost area of Amsterdam, the new HQ for G-Star RAWwill consolidate G-Star RAW’s disparate facilities into a single building that aims to stimulate interaction between various departments.

Airport Hangar - Reference Image
Airport Hangar - Reference Image
Concept Diagram
Concept Diagram

The 27,500m2 horizontal building – 140 metres long – consists of a creative nucleus containing the core departments of G-Star RAW, which are enveloped by a ring of offices, parking and support facilities. The distinction between the support activities and the creative core is heightened through contrasting materials – a monolithic solidity rendered in black concrete for the ring, while the creative core is visible through the glass façade. The lower part of the ring forms a plinth for parking and drop off; the plinth also provides a location for installations and events.

Courtesy of OMA - G-Star
Courtesy of OMA - G-Star

The main entrance is situated at the level of the plinth and is underneath a cantilevered glass box that houses G-Star’s showrooms. This end of the building, distinct from the inner workings of G-Star, is dedicated to visitors; however there is still exposure of these inner workings through controlled views and access.

Courtesy of OMA - G-Star
Courtesy of OMA - G-Star

Inside the creative core of the building, staggered floor plates and double height spaces promote a dynamic exchange between the different creative departments allowing for cross communication. The RAW-space, a flexible multi-use zone, either open to the outside or concealed behind sliding hangar-type doors, provides a space for work and production, parties, and fashion shows. Oriented towards the A10, the shifting façade and changing uses of the RAW-space, together with the various possible uses of the plinth, will create a constantly varying appearance reflecting the inner dynamism of G-Star RAW.

Axonometric Diagram
Axonometric Diagram
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "G-Star RAW HQ / OMA" 31 Mar 2014. ArchDaily. Accessed . <> ISSN 0719-8884