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  1. ArchDaily
  2. Projects
  3. Hospitality Architecture
  4. China
  5. Tsushima Design Studio
  6. 2013
  7. Jinan Vanke Marketing Center / Tsushima Design Studio

Jinan Vanke Marketing Center / Tsushima Design Studio

  • 01:00 - 5 January, 2014
Jinan Vanke Marketing Center / Tsushima Design Studio
Jinan Vanke Marketing Center / Tsushima Design Studio , © Masao Nishikawa
© Masao Nishikawa

© Masao Nishikawa © Masao Nishikawa © Masao Nishikawa © Masao Nishikawa + 16

© Masao Nishikawa
© Masao Nishikawa

Text description provided by the architects. Located in the city center of Jinan (Capital of Shandong Province), the Jinan Marketing Center is the highlight of the flagship mixed-development project for Vanke to venture into this region.

First Floor Plan
First Floor Plan

As part of the master planning for the project, the marketing center is the first area to be showcased to the public. The design concept is for the architecture to buffer the immediate urban city experience, serving as an important circulation transition as people leave behind the commercial space and enter into the quiet residential zone, which is sited next to a lush green hill.

© Masao Nishikawa
© Masao Nishikawa

The architect and landscape designer collaborated very closely to create a tranquil experience as people approach the project. The entire glass door system on the first floor can be fully opened to allow the spatial flow between indoor space and the outdoor landscape, while the second floor façade is designed with aluminum louvers to allow light and view while ensuring privacy.

Detail
Detail

A customized metal mesh (sandwiched between 2 panes of glass) is used in the entrance canopy and part of the front elevation. During the day, this creates a contrast between the semi-transparent material with the dark bronze aluminum. During the night, the glass-mesh hybrid material, combined with the integrated lighting fixtures, creates a shiny icon with a gold sheen, with a very different character and atmosphere from the day.

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Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Jinan Vanke Marketing Center / Tsushima Design Studio " 05 Jan 2014. ArchDaily. Accessed . <https://www.archdaily.com/462593/jinan-vanke-marketing-center-tsushima-design-studio/> ISSN 0719-8884