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  7. Schwäbisch Hall / Dan Pearlman

Schwäbisch Hall / Dan Pearlman

  • 01:00 - 11 September, 2013
Schwäbisch Hall / Dan Pearlman
Schwäbisch Hall / Dan Pearlman, © Die Photodesigner
© Die Photodesigner
  • Architects

  • Location

    Schwäbisch Hall, Germany
  • Designer

    Prof. Marcus Fischer
  • Architects in Charge

    Florian Wagner & Nicole Gietz
  • Area

    60.0 sqm
  • Project Year

    2013
  • Photographs

© Die Photodesigner
© Die Photodesigner

Text description provided by the architects. The Challenge

Schwäbisch Hall’s logo with bricks, trademark fox and jingle are unmistakable brand elements. And now the first brand showcase home is to be created for a German home loan bank. Built in the Baden-Württemberg city of the same name, the home will bring the brand to life for clients, employees and city visitors alike.

© Die Photodesigner
© Die Photodesigner

The Team

In the course of the conversion of the foyer area of the Bausparkasse Schwäbisch Hall, the architects of janglednerves developed the idea to build a brand home for the brand BSH. Together with the architect’s office arcass they are responsible for the architectural planning of the brand home. The orchestration and visibility of the brand were the task of dan pearlman. The team of brand strategists, interior architects, architects, exhibit-developers, programmers, graphic- and motion designers compiled a detailed concept reflecting Schwäbisch Hall’s personality and positioning it for the future.

© Die Photodesigner
© Die Photodesigner

The Solution

For decades, Bausparkasse Schwäbisch Hall has helped people all over Germany to own their own homes. Now the BSH gives expression to its own home. Since May 13, 2013, the brand house is located in the inner courtyard of the administrative offices and manifests here the values of the long-established company: a concern for customers, down-to-earthiness and a spirit of cooperation.

© Die Photodesigner
© Die Photodesigner

A panel illustrating the brand’s history greets visitors upon entering and introduces them to the brand and its particular qualities with a digital presentation of milestones in company history.

© Die Photodesigner
© Die Photodesigner

The brand identity living room embodies the motto ‘Creating and Maintaining a Home’. Here interactive elements and a rich variety of objects appeal to all the senses. A revolving surface for communicating ideas features personal items such as photos,

© Die Photodesigner
© Die Photodesigner

notes, quotes and postcards, establishing a direct link to the success stories of home savers.

© Die Photodesigner
© Die Photodesigner

In addition, aromas and silhouettes invite one to explore and awaken highly personal memories and associations on the theme of home. Other emotionally charged details accompany the tour of discovery through the living room, before the ideal menu of brand touch points is served in the brand experience kitchen.

© Die Photodesigner
© Die Photodesigner

Here one can peak into the pots, listen to the Schwäbisch Hall radio and learn about the step-by-step ingredients of Schwäbisch Hall’s brand recipe. An additional sub-level can also be used here for personnel training sessions.

© Die Photodesigner
© Die Photodesigner

The window of visions offers a view of the Schwäbisch Hall of the future in a specially produced film. The focus here is on themes of education, sustainability and internationality—thus showing the next generation of home savers a world full of possibilities.

Floor Plan
Floor Plan

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Schwäbisch Hall / Dan Pearlman" 11 Sep 2013. ArchDaily. Accessed . <https://www.archdaily.com/425976/schwabisch-hall-florian-wagner-nicole-gietz/> ISSN 0719-8884
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