At a lecture he delivered in April this year at the 4th Holcim Forum 2013 in Mumbai, Pritzker Jury member and Chilean architect Alejandro Aravena approached sustainability from an unconventional angle. The key to achieving the "Economy of Sustainable Construction" (the title of this year's Holcim Forum), Aravena claims, requires two things: "in this generation, more psychiatrists; in the next generations, more breasts."
Yes, psychiatrists and breasts. How did Aravena come to this conclusion? Through his firm ELEMENTAL's work in the earthquake- and tsunami-damaged Chilean city of Constitución, he realized that their biggest challenge for reconstructing and initiating changes in the built environment lay in the lack of integrity among decision-makers. In the lecture, Aravena proclaims: "sustainability is nothing but the rigorous use of common sense." By outlining a general list of points (established throughout years of designing an array of different projects in Chile and abroad), he reveals that projects that are truly ground-breaking or innovative, can and should, in fact, be traced back to general precepts that transcend sophisticated notions of architecture and the role of the architect.
Aravena contends that a person's capacity to hold a particular view in private but abandon that view when it comes time to do business is the greatest testament to our (architects, politicians, developers, etc) endemic lack of integrity. "Integrity is, by it's very definition, to be just one... Integrity is achieved when you are secure, and security comes from bonding." It's one thing to believe in the importance of building sustainably; it's another thing to say "but business is business" while abandoning what one believes to be essential to effect change.
To a certain extent, it has been ably demonstrated that many of the hurdles barring truly sustainable practices spring from basic economic constraints. Until "sustainable" construction is cheaper than accepted and entrenched construction methods, we cannot reasonably expect that alternative practices can stand a chance at becoming commonplace. "There's not doubt that there is a value in sustainable construction, but the way things are today we must pay a higher cost to achieve that value." And so, through the provision of psychotherapy for the current generation, and with the focus on bonding between parent and child, it is Aravena's hope that the improvement of the current state of affairs resides in a basic, undeniable form of education that is separate from a technical understanding of the practice of architecture and building. In stepping back and considering a much larger and formative issue, he concludes that "the way to lower carbon emissions is through oxytocin."