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  7. 'Pop-Up Hotel' Winning Proposal / PINKCLOUD

'Pop-Up Hotel' Winning Proposal / PINKCLOUD

'Pop-Up Hotel' Winning Proposal / PINKCLOUD
'Pop-Up Hotel' Winning Proposal / PINKCLOUD, Courtesy of PINKCLOUD
Courtesy of PINKCLOUD

Designed by PINKCLOUD, their 'Pop-Up Hotel' proposal was recently selected as the winning entry in the 2013 Radical Innovation in Hospitality competition. Their concept focuses on the transformation of empty Class A office spaces into hospitality spaces through a simple setup. They intend to partner with various owner/leasing agencies around Midtown in Manhattan to identify buildings in need of revitalization. A uniquely urban experience, the Pop-Up hotel will feature a variety of amenities and rooms catering to a wide diversity of clientele. More images and architects' description after the break.

Courtesy of PINKCLOUD
Courtesy of PINKCLOUD

Many cities have adopted a variance in the city code for temporary “events”. Such as an overnight stay at the museum (sleep over at the MET), pop up restaurants, warehouses converted into loft spaces , etc. We plan to work with city  officials to draft a new streamlined process for approving temporary hospitality spaces.

Courtesy of PINKCLOUD
Courtesy of PINKCLOUD

Existing fire stairs and sprinklers will still be used; new signage will be placed to work with the hotel planning. The hotel will actually have fewer persons per floor than a typical office space configuration. Therefore, we believe the existing fire safety devices will be adequate. We’ll provide new signage and work with fire marshals.

Courtesy of PINKCLOUD
Courtesy of PINKCLOUD

We’re trying to develop a new type of hotel experience. We know we’re not the Hilton, but we think there’s a market for hip, young, and affordable hotels. It’ll be a unique social hotel experience where the focus would be on social interaction and creating “the scene”. We are going for Williamsburg not Wall Street. We plan to hook up to existing building plumbing and redirect it to our new bath facilities. If need be,we can also bring in external pumps. We believe the profits from hotel will help the owners cover their operating costs while they search for new office tenants.

Courtesy of PINKCLOUD
Courtesy of PINKCLOUD

The partitions are made of sound-proof materials with integrated key-card access. There will be a 24/7 security personel and concierge. It’ll be as safe as a regular office. A suite has great privacy while the social hotel uses lockers. Most definitely, depending on demand and “iPhone” voting, the hotel is flexible enough to meet lots of different demands.

  • Architects

  • Location

    Manhattan, New York, United States
  • Category

  • Team

    Fabian Busse, Leon Lai, Eric Tan, Nico Schlapps
  • Project Year


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About this office
Cite: Alison Furuto. "'Pop-Up Hotel' Winning Proposal / PINKCLOUD" 27 Jun 2013. ArchDaily. Accessed . <> ISSN 0719-8884

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