Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus

Under the guidance of Toyo Ito, Japanese architect Akihisa Hirata envisioned an  futuristic, experienced-based installation which sought to express “manifestations of flow as they relate to people and nature” to the spectators of the 2013 Milan Design Week. Titled “Amazing Flow”, the installation offered a “vision of the city of tomorrow” with a multi-sensory experience that embodied the “Lexus’ world vision” and a glimpse into how cars flow throughout built environment  The display consisted of a continuous, wooden structure that represented a moment in which “roads, humans, wind and water flow as a single entity.”

Compare the installation to the Lexus “Create Amazing” promotional video for the 2014 LF-LC Concept car and watch an interview with Hirata after the break...

Courtesy of Lexus

References: Lexus

About this author
Cite: Karissa Rosenfield. "Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus" 20 Apr 2013. ArchDaily. Accessed . <https://www.archdaily.com/362943/milan-design-week-2013-akihisa-hirata-designs-amazing-flow-for-lexus> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.