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  3. Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus

Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus

Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus
Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus, Courtesy of Lexus
Courtesy of Lexus

Under the guidance of Toyo Ito, Japanese architect Akihisa Hirata envisioned an  futuristic, experienced-based installation which sought to express “manifestations of flow as they relate to people and nature” to the spectators of the 2013 Milan Design Week. Titled “Amazing Flow”, the installation offered a “vision of the city of tomorrow” with a multi-sensory experience that embodied the “Lexus’ world vision” and a glimpse into how cars flow throughout built environment  The display consisted of a continuous, wooden structure that represented a moment in which “roads, humans, wind and water flow as a single entity.”

Compare the installation to the Lexus “Create Amazing” promotional video for the 2014 LF-LC Concept car and watch an interview with Hirata after the break...

Courtesy of Lexus
Courtesy of Lexus

References: Lexus 

Cite: Karissa Rosenfield. "Milan Design Week 2013: Akihisa Hirata Designs 'Amazing Flow' for Lexus" 20 Apr 2013. ArchDaily. Accessed . <https://www.archdaily.com/362943/milan-design-week-2013-akihisa-hirata-designs-amazing-flow-for-lexus/> ISSN 0719-8884