Back in 2006, we saw that there was a very strong generation of young architects that weren't part of the traditional circle of printed publications. So, we had this crazy idea that we could create a platform to give those architects the exposure they deserved, spreading the knowledge and innovations they were producing to the rest of the world. At a time where Web 2.0 shifted how media was produced and consumed, we saw an opportunity to embrace the web for to achieve this goal.
Very soon we realized that we were on the right track: that we were making available to the world a whole new corpus of architecture knowledge, having a positive impact on the speed of innovation in our field, and generating a new, virtuous circle.
Then in 2008, the world entered the urban era with more than 50% of its population living in cities, 3 billion people, a number that is expected to double by the year 2040. This growth is expected to happen particularly in parts of the world where architecture is required the most, and we understood that our global exchange of knowledge was part of that dynamic.
Our mission is to improve the quality of life of the next 3 billion people that will move into cities in the next 40 years, by providing inspiration, knowledge and tools to the architects who will have the challenge to design for them.
In the span of five years, we went from an idea to the world's most visited architecture web site in the world, with over 7 million monthly readers, and a staff of over 50 people working in 9 different countries. This is our story.