Following the success of the award-winning Johnnie Walker House in Shanghai, creative firms Asylum and LOVE once again teamed up to design the world’s largest ultra premium whisky embassy. Launched by Diageo as the largest, most luxurious Johnnie Walker House, the House is located in Beijing and imbued with whisky knowledge and historical elements throughout the sophisticated spatial design. Conceived with the intent to immerse consumers in the world of Johnnie Walker whisky through bespoke experiences, the latest House provides an experiential and interactive journey for consumers in the world’s most powerful market for luxury goods.
