Qingtao Marketing Center / Tsushima Design Studio

Qingtao Marketing Center / Tsushima Design Studio

Qingtao Marketing Center / Tsushima Design Studio - FacadeQingtao Marketing Center / Tsushima Design Studio - FacadeQingtao Marketing Center / Tsushima Design Studio - WindowsQingtao Marketing Center / Tsushima Design Studio - Column, ArchQingtao Marketing Center / Tsushima Design Studio - More Images+ 10

Qingtao Marketing Center / Tsushima Design Studio - Windows
© Masao Nishikawa

Text description provided by the architects. Located within the beautiful hills of Qingtao, China, TDStudio's Qingtao Marketing Center acts as the centerpiece for the Vanke's largest development in the region. Working with the existing buildings structural constraints, the new structure gently wraps and extends out from the existing building rather then beginning from anew.  Utilizing a simplistic design language as well as simple transparent materials, the building elegantly frames the surrounding hillside behind a semi-transparent golden sheen.

Qingtao Marketing Center / Tsushima Design Studio - Windows
© Masao Nishikawa

The stark contrast between the dark local brick and the light transparent Japanese golden screen allow for the cantilevering second floor to gently float over the surrounding landscape, while creating a facade which changes throughout the day.  By day the the second floor gallery reads as a floating solid mass, and a shining icon for the new development.  By night the the gallery reveals itself to its surroundings, becoming enlivened by the movements of its inhabitants and the artwork within.

Qingtao Marketing Center / Tsushima Design Studio - Column, Arch
© Masao Nishikawa

Programmatically the marketing center is quite simple.  The first floor houses the open/transparent marketing center and offices, while the second floor acts as a large open gallery/exhibition space.

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Project location

Address:Qingtao, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Qingtao Marketing Center / Tsushima Design Studio" 05 Dec 2012. ArchDaily. Accessed . <https://www.archdaily.com/298972/qingtao-marketing-center-tsushima-design-studio> ISSN 0719-8884

© Masao Nishikawa

青岛万科营销中心 / Tsushima Design Studio

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