The main challenge in the design for the Wine Museum in Lavaux was to generate a large-scale cultural attraction non-existent today. Designed by Mauro Turin Architectes, their proposal creates a wine museum that shows and tells the whole heritage richness of the wine-growing area since the Middle Ages seams relevant, but not sufficient to attract people from around the world. The museum wants to be a small iconic object in a great iconic landscape; without being in competition but rather feeding each other. More images and architects’ description after the break.
On the shores of Lake Geneva, Lavaux is a unique place declared UNESCO World heritage site in 2007. A wine museum suspended on a rock, avoiding the sublime terraced vineyards, which becomes integrated to the landscape and offers a walk in the air allowing an unforgettable experience of Lavaux, Lake Geneva and the Alps could be the answer.
The integration of the museum is contextual and regional without falling into a banal mimesis or a fearful disappearance; it is in the order of the experienced observer, of the deep sensibility and of the advanced intellectual exercise. It is in the order of the nature of things.