The main challenge in the design for the Wine Museum in Lavaux was to generate a large-scale cultural attraction non-existent today. Designed by Mauro Turin Architectes, their proposal creates a wine museum that shows and tells the whole heritage richness of the wine-growing area since the Middle Ages seams relevant, but not sufficient to attract people from around the world. The museum wants to be a small iconic object in a great iconic landscape; without being in competition but rather feeding each other. More images and architects’ description after the break.