![Parkview Club / Panorama Arquitectos - Arch, Arcade](https://images.adsttc.com/media/images/5014/2625/28ba/0d5e/c500/0019/newsletter/stringio.jpg?1414282681)
Text description provided by the architects. This is a spatial design for a Karaoke club located at the newly opened food & entertainment hub “OCT Bay” in Shenzhen, China. Karaoke or KTV, originated from Japan in 1980’s, is now a dominant form of entertainment in China. However, possibility of redefining the experience of “karaoke singing” is not fully explored. The design strategy of “Music & Art Jamming” is adopted to create new values for this new entertainment establishment by bringing Music & Art activities together.
![Parkview Club / Panorama Arquitectos - Image 7 of 15](https://images.adsttc.com/media/images/5014/2630/28ba/0d5e/c500/001f/newsletter/stringio.jpg?1414282696)
Super-imposition & eclectic mix of various Eastern & Western cultural motifs were used to bring sense of imagination / surprise / fun to the customers when they travel along the whole entertainment space. Contrasting styles of Furniture / Lighting / Color / Material / Details were strategically selected to serve functional & aesthetic needs.
![](https://images.adsttc.com/media/images/5014/2680/28ba/0d5e/c500/0024/newsletter/stringio.jpg?1414282713)
Entrance Lobby & Reception Area at 2 different floors, connected through an elegant white spiral staircase, serve as multi-use space which include the functions of waiting area / live performance stage for art promotion events. Customers greeted by super-sized Terracotta Warriors & Human Sculptures will be immersed in the rhythmic gallery-like environment showcasing traditional and contemporary art objects by local artists.
![Parkview Club / Panorama Arquitectos - Lighting](https://images.adsttc.com/media/images/5014/2637/28ba/0d5e/c500/0023/newsletter/stringio.jpg?1414282710)
VIP Rooms in intense red & brown colour palettes were catered for mature & young customers respectively. Both decorated in tasteful manners to give vividness yet a home feeling. Ornated chandelier & wall lamp provided atmospheric light & shadow qualities to these private party areas.
![Parkview Club / Panorama Arquitectos - Image 11 of 15](https://images.adsttc.com/media/images/5014/262f/28ba/0d5e/c500/001e/newsletter/stringio.jpg?1414282705)
Understanding that there are customers who are inherently shy and those who take the karaoke experience as a way of art performance & appreciation they would not have elsewhere, the ParkView Club creates environment that is appealing to elite type of karaoke patrons and provides an environment with cross-programming where people can shed their hesitations and relax.
![Parkview Club / Panorama Arquitectos - Stairs](https://images.adsttc.com/media/images/5014/262a/28ba/0d5e/c500/001c/medium_jpg/stringio.jpg?1414282703)