Helicosm / FREAKS freearchitects

Helicosm / FREAKS freearchitects - TableHelicosm / FREAKS freearchitects - Bed, BedroomHelicosm / FREAKS freearchitects - Table, SofaHelicosm / FREAKS freearchitects - TableHelicosm / FREAKS freearchitects - More Images+ 13

  • Architects: FREAKS freearchitects:  FREAKS freearchitects
  • Area Area of this architecture project Area:  100
  • Year Completion year of this architecture project Year:  2011

Text description provided by the architects. HELICOSM – A NATURAL COSMETICS SHOP IN PARIS

FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural comestics brand Heliocosm located in Herold street, Paris 1st ward.

Helicosm / FREAKS freearchitects - Image 7 of 18
Courtesy of  freaks freearchitects

The program of the shop consists mostly in a big workshop table onto which the customers are invited to make up their own cosmetics based on natural products lead by professional tutors.

Helicosm / FREAKS freearchitects - Bed, Bedroom
Courtesy of  freaks freearchitects

As the total dedicated budget of 100K€ was pretty low compared to the total 100sqm area to be refurbished, the project focuses onto one single space characteristic : the impressive length of nearly 20 meters, pretty rare as a shop setting within the typical parisian context.

Helicosm / FREAKS freearchitects - Stairs, Shelving, Handrail
Courtesy of  freaks freearchitects

The major efforts were made on the renewal of the first and the last rooms, linked with a wood-covered tunnel-alike space hosting all the display shelves and cupboards.

Helicosm / FREAKS freearchitects - Table, Sofa
Courtesy of  freaks freearchitects

That space works as a theatre decorum into which doors and hole are managed to organize all the technical storage, access, restroom and extra display.

Helicosm / FREAKS freearchitects - Image 8 of 18
Courtesy of  freaks freearchitects

The chosen color is a light greenish blue, a so called “cool mint” color, applied all over floors, walls and ceilings, wrapping the visitors within a both refreshing and disturbing feeling.

Helicosm / FREAKS freearchitects - Table
Courtesy of  freaks freearchitects

The ending perspective of the shop is reinforced with a large scale print on plastic sheet representing mountains with a greenish lake dislocating the shop towards another parallel reality. That ending room is a lounge space, used both as a waiting room and a coffee/tea room.

Helicosm / FREAKS freearchitects - Shelving
Courtesy of  freaks freearchitects

The furnitures have all been found in second hand shops and markets, to not to engage too much the visitors into an “over design” experience while offering them a comfy and homy atmosphere.


Project gallery

See allShow less

Project location

Address:Rue Hérold, París, Francia

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Helicosm / FREAKS freearchitects" 11 Jun 2012. ArchDaily. Accessed . <https://www.archdaily.com/242130/helicosm-freaks-freearchitects> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.