the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Commercial Architecture
  4. France
  5. FREAKS freearchitects
  6. 2011
  7. Helicosm / FREAKS freearchitects

Helicosm / FREAKS freearchitects

  • 00:00 - 11 June, 2012
Helicosm / FREAKS freearchitects
Helicosm / FREAKS freearchitects, Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

Courtesy of  freaks freearchitects Courtesy of  freaks freearchitects Courtesy of  freaks freearchitects Courtesy of  freaks freearchitects + 18

  • Architects

     FREAKS freearchitects
  • Location

    Rue Hérold, París, Francia
  • Project Team

     Guillaume Aubry, Cyril Gauthier, Yves Pasquet
  • Area

    100.0 m2
  • Project Year

    2011

Text description provided by the architects. HELICOSM – A NATURAL COSMETICS SHOP IN PARIS

FREAKS freearchitects have been commissioned for the interior design of the shop for a new natural comestics brand Heliocosm located in Herold street, Paris 1st ward.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

The program of the shop consists mostly in a big workshop table onto which the customers are invited to make up their own cosmetics based on natural products lead by professional tutors.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

As the total dedicated budget of 100K€ was pretty low compared to the total 100sqm area to be refurbished, the project focuses onto one single space characteristic : the impressive length of nearly 20 meters, pretty rare as a shop setting within the typical parisian context.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

The major efforts were made on the renewal of the first and the last rooms, linked with a wood-covered tunnel-alike space hosting all the display shelves and cupboards.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

That space works as a theatre decorum into which doors and hole are managed to organize all the technical storage, access, restroom and extra display.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

The chosen color is a light greenish blue, a so called “cool mint” color, applied all over floors, walls and ceilings, wrapping the visitors within a both refreshing and disturbing feeling.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

The ending perspective of the shop is reinforced with a large scale print on plastic sheet representing mountains with a greenish lake dislocating the shop towards another parallel reality. That ending room is a lounge space, used both as a waiting room and a coffee/tea room.

Courtesy of  freaks freearchitects
Courtesy of  freaks freearchitects

The furnitures have all been found in second hand shops and markets, to not to engage too much the visitors into an “over design” experience while offering them a comfy and homy atmosphere.

Plan
Plan

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Helicosm / FREAKS freearchitects" 11 Jun 2012. ArchDaily. Accessed . <https://www.archdaily.com/242130/helicosm-freaks-freearchitects/> ISSN 0719-8884
Read comments
Read comments