Well known for their visionary architecture that people love to visit and go back to time and again, The Jerde Partnership has set out to attract more people through a realistic framework by transforming Atlantic City into the preferred coastal resort destination of the Northeastern United States. By creating a clean, green, safe city that pays homage to its storied history and takes advantage of its unique island setting, the new Atlantic City Tourism District master plan will offer a wide range of attractions and experiences for all ages. By promoting a strategy for redevelopment, phasing, and district-wide improvements, the master plan will serve as a catalyst for Atlantic City’s economic and social uplift. More images and architects’ description after the break.
The sustained renewal initiatives will allow the seaside destination to realize its full potential as a vibrant, exciting place to be and be seen. The master plan provides urban design principles for key improvements within the core areas including the Beach and Boardwalk during the initial phase of improvement initiatives. These near-term redevelopment strategies will be complemented by improvements to the hierarchy of streets within the Tourism District, re-energizing Pacific and Atlantic Avenues as main thoroughfares, while upgrading major ancillary perpendicular streets connecting Pacific and Atlantic Avenues to the Boardwalk.
