the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Store
  4. Australia
  5. Edwards Moore
  6. 2012
  7. Melissa Store in Melbourne / Edwards Moore

Melissa Store in Melbourne / Edwards Moore

  • 00:00 - 16 May, 2012
Melissa Store in Melbourne / Edwards Moore
Melissa Store in Melbourne / Edwards Moore, © Peter Bennett
© Peter Bennett

© Peter Bennett © Peter Bennett © Peter Bennett © Peter Bennett + 14

  • Architects

  • Location

    Melbourne VIC, Australia
  • Project Team

    Ben Edwards, Juliet Moore, Leo Dewitte, Jacqueline Nguyen
  • Area

    70.0 m2
  • Project Year

    2012
  • Photographs

Text description provided by the architects. A flagship store for the Brazilian shoe brand, the fitout needed to reflect the internationally renowned brand as well as support the unique product.

© Peter Bennett
© Peter Bennett

A dream commission that required an equally unique response. Housed in a corner site in Melbourne’s QV centre, a highly visible high traffic area it was essential that the fitout provided a visual feast for the passing pedestrian, a dynamic and constantly evolving space. Internally the need was to create another world, a sensory delight.

© Peter Bennett
© Peter Bennett

Using nearly 300 PTFE plastic spheres threaded onto tensioned cables mounted around the perimeter provides a separation between customer and pedestrian whilst encouraging views into the store and generating intrigue. The ‘bubbles’ celebrate the materiality synonymous with the product. The bubbles themselves providing the display for the shoes, a bespoke fitting utilising a suction cap, allows for shoes to be mounted anywhere within the display. The rear wall of the store acts as a giant billboard, a canvas for the signature graphics and artwork produced for each new designer range, ensuring views of the store do not dwell only on the perimeter.

© Peter Bennett
© Peter Bennett

The use of muted and understated colours means the fitout doesn’t compete with, but supports the shoes, whilst programmable integrated LED lighting allows for an unlimited amount of colours to wash over the displays and create a truly dream-like atmosphere for both observer and occupier.

Plan
Plan

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Edwards Moore
Office
Cite: "Melissa Store in Melbourne / Edwards Moore" 16 May 2012. ArchDaily. Accessed . <https://www.archdaily.com/233633/melissa-store-in-melbourne-edwards-moore/> ISSN 0719-8884
Read comments
Read comments

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.