![Horizontal Showcase / Paloma Baquero Masats + Juan Antonio Serrano García - Image 1 of 12](https://images.adsttc.com/media/images/5005/9fcb/28ba/0d07/7900/0e08/medium_jpg/stringio.jpg?1414028715)
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Architects: Juan Antonio Serrano García, Paloma Baquero Masats
- Area: 35 m²
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Photographs:Javier Callejas
Text description provided by the architects. At the heart of Granada, Puerta Real, it’s the building Olmedo, made in 1943. Inside you can find a shopping arcade that connects the street Ganivet with the street Reyes Católicos. In the room of 35m² located in the inner corner of the passage, it is proposed to install a clothing store. Formerly a perfumery.
![Horizontal Showcase / Paloma Baquero Masats + Juan Antonio Serrano García - Glass](https://images.adsttc.com/media/images/5005/9fda/28ba/0d07/7900/0e0c/medium_jpg/stringio.jpg?1414028728)
An unattractive place for a store, poorly lit and overwhelmed with windows and shutters. Arises, with limited financial means, a revitalization of the entire passage from the store. Due to the low surface we have proposed a change in the traditional concept of store and showcase.
![Horizontal Showcase / Paloma Baquero Masats + Juan Antonio Serrano García - Image 8 of 12](https://images.adsttc.com/media/images/5005/9fde/28ba/0d07/7900/0e0d/medium_jpg/stringio.jpg?1414028730)
The project explores, working closely with the client, the ability to blur the separation between the private and public space in a clothing store. Taking advantage of the ailing local situation, in a passage very deteriorated, we propose an exchange between spaces of different character.
![](https://images.adsttc.com/media/images/5005/9fe3/28ba/0d07/7900/0e0e/newsletter/stringio.jpg?1414028732)
- On the one hand, the store gives to the public space: air, light 24 hours a day and activities that encourage movement of people (music sessions, exhibitions, etc.).
- On the other hand, public passage gives its space to promote the store, possible temporary extension of exhibition space.
![](https://images.adsttc.com/media/images/5005/9fe6/28ba/0d07/7900/0e0f/newsletter/stringio.jpg?1414028733)
- The store becomes part of the route of passage, where articles, activities and space to invade each other.
- We built a floor-showcase as part of the course, extending the exhibition area.
- This Horizontal-Showcase lights the outdoor with a minimum consumption of energy, based on a home made LEDs, reducing costs. Visually release passage, upgrading with air.
![](https://images.adsttc.com/media/images/5005/9fea/28ba/0d07/7900/0e10/medium_jpg/stringio.jpg?1414028736)
The idea is clear and does not require multi-coated materials or colors. The articles will give color. To do this we proceed to recover and value the essential elements of the building that des-cover: walls covered with cement, brick, concrete pillars and beams and even the original plaster moldings of the building.
![](https://images.adsttc.com/media/images/5005/9fee/28ba/0d07/7900/0e11/newsletter/stringio.jpg?1414028738)
Until the budget allows us, we stripped the existing architecture of all that is unnecessary and create a Horizontal Showcase as part of a tour of the new enlarged internal passage.
Ultimately we intend to establish a dialogue between different spaces, planning a journey that blurs public and private uses in order to obtain a benefit for both, although some of these objectives are currently waiting to be fulfilled.