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  3. Controversy over The Cloud forces MVRDV to Apologize

Controversy over The Cloud forces MVRDV to Apologize

Controversy over The Cloud forces MVRDV to Apologize
© Luxigon
© Luxigon

Dutch firm MVRDV has received harsh criticism since they revealed the proposal for two luxury residential towers in South Korea, named after its inspiration, The Cloud. The two towers are connected by a “pixilated cloud of additional program.” Critics are outraged, stating the design resembles the collapsing twin towers of the World Trade Center following the 9/11 terrorist attacks.

MVRDV spokesman Jan Kinkker stated, “We’ve had quite a lot of calls from angry Americans saying it’s a disgrace. 9/11 was not the inspiration behind the design, the inspiration was a real cloud.” He added, “It was not our intention to create an image resembling the attacks nor did we see the resemblance during the design process. We sincerely apologize to anyone whose feelings we have hurt.”

Project developer Dream Corporation selected The Cloud design proposal over a number of other options and will have the final say on whether or not they will consider another alternative.

Reference: BD

About this author
Karissa Rosenfield
Author
Cite: Karissa Rosenfield. "Controversy over The Cloud forces MVRDV to Apologize" 12 Dec 2011. ArchDaily. Accessed . <https://www.archdaily.com/191784/controversy-over-the-cloud-forces-mvrdv-to-apologize/> ISSN 0719-8884
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