Zlatarna Celje Jewelry / OFIS architects

Zlatarna Celje Jewelry / OFIS architects - Windows, Door, FacadeZlatarna Celje Jewelry / OFIS architects - Wood, ShelvingZlatarna Celje Jewelry / OFIS architects - ChairZlatarna Celje Jewelry / OFIS architects - Image 5 of 23Zlatarna Celje Jewelry / OFIS architects - More Images+ 18

Text description provided by the architects. The project involves the development of new concept stores for the company Zlatarna Celje.

Zlatarna Celje Jewelry / OFIS architects - Image 16 of 23
© Jan Celeda

The new design concept stands for around 100 new jeweler stores which will be developed over the next two years.

Zlatarna Celje Jewelry / OFIS architects - Glass
© Jan Celeda

There are three main store typologies; high street flagship stores, shopping centre shop points and gold investment centre points. The design will be based around a core concept however each typology will use a variation of this principal idea.


The project concept derives from a banks safety deposit boxes, using the simple idea of a strong, protective box holding the expensive jewelry. The box is used in a modular style and repeated throughout the store to create the sense of continuity and repetition, using the same material and module.

Zlatarna Celje Jewelry / OFIS architects - Image 14 of 23
© Jan Celeda

In both the shopping centre and high street stores the concept combines the safe deposit box idea with a warm domestic feeling, using timber as the principal material to create a softer atmosphere, which was a client main demand since these stores are more sales orientated.

Zlatarna Celje Jewelry / OFIS architects - Wood, Beam
© Jan Celeda

In the investment centre however, the feeling and appearance is much more reminiscent of a steel bank vault containing the safety deposit box, creating a slightly more formal feeling since more business related proceedings taking place within this type of store.

Section 01

The simple use of two different materials for the two store typologies creates an obvious visual difference between them and makes it easy for the customer to distinguish between the two.

Zlatarna Celje Jewelry / OFIS architects - Image 13 of 23
© Jan Celeda

The pilot/prototype project developed for the company’s flagship store in one of Maribor’s busiest streets, in the centre of the city’s old town, in one of the shopping centres and is approximately 80m.

Project gallery

See allShow less

Project location

Address:Maribor, Slovenia

Click to open map
Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Zlatarna Celje Jewelry / OFIS architects" 20 Dec 2011. ArchDaily. Accessed . <https://www.archdaily.com/188830/zlatarna-celje-jewelry-ofis-architects> ISSN 0719-8884

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.