VCU Adcenter (Brandcenter) / Clive Wilkinson Architects

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Text description provided by the architects. VCU Adcenter in Richmond, Virginia, is one of the foremost media, advertising and communications schools in North America. In an effort to expand and broaden the educational prospectus, a new building was planned. A vacant historic three-storey brick carriage house from 1890 provided the main school teaching space, and this is supplemented with a new 12,000 SF three-storey ‘service structure’ located along side, which provides modern facilities and additional space on several levels, including seismic bracing of the old building. Together, the structures house a school pioneering an advertising curriculum offering not only real-world business fundamentals and strategic branding, but hands-on understanding of the creative process and the experience of working with creative teams of students, teachers and professionals.