Mercedes-Benz at the Frankfurt Festival Hall / KTP Kauffmann

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Text description provided by the architects. Frankfurt's Festival Hall once again played host to Mercedes-Benz at the IAA International Motor Show (September 13 - 25, 2011) where the "pulse" of a new generation of automobiles was on display. The exhibition design by architectural firm Kauffmann Theilig & Partner and Frankfurt-based Atelier Markgraph was a continuation of this years running-theme: 125 years since the invention of the automobile. This is the 9th consecutive collaboration between the two.