the world's most visited architecture website
i

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects

i

Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.

i

Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »

i

All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.

i

Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

All
Projects
Products
Events
Competitions
Navigate articles using your keyboard
  1. ArchDaily
  2. Articles
  3. Conference Addresses Performativity of Architects

Conference Addresses Performativity of Architects

Conference Addresses Performativity of Architects
 © SHoP Architects
© SHoP Architects

Local New York architect Gregg Pasquarelli of SHoP Architects recently gave a speech at the Association of Collegiate Schools of Architecture’s Teachers Seminar 2011. He addresses numerous issues that are currently being debated within the profession where the theme of the three-day seminar was “Performative Practices.” The roles of the architect and builder, the architect and engineer, etc. The roles of architects as instruction makers who outsource to specialists in façade or fabrication may not be as clear as in previous generations. His own firm is prime example of the shifting of roles. SHoP has branched off with its own SHoP Construction subsidiary that is managing the fabrication of their design for the new Barclays Center rusted steel skin. More details after the break.

Pasquarelli notes that they are currently ahead of the construction industry and are capitalizing on these territories untouched by other professions/trades in order to stay relevant. The importance of design remains strongly rooted within the architecture profession, but as technology expands, the integration between architects, engineers, contractors, and trade specialists becomes more intertwined. Surely expanding into these fields or at least becoming fluent within them serves to benefit the profession.

In an age when buildings are being branded with their architects name; Nouvel Chelsea and New York by Gehry, the performance is becoming more of a brand than anything else. The extension of a firm’s principle practice into other areas can have varying effects. More control over the end result is a positive, and it is becoming increasingly popular for architects to take stakes in the designs they are producing for developers, especially in the high-rise condo market.

References: New York Observer Photographs: SHoP Architects

About this author
Tim Winstanley
Author
Cite: Tim Winstanley. "Conference Addresses Performativity of Architects" 25 Aug 2011. ArchDaily. Accessed . <https://www.archdaily.com/162383/conference-addresses-performativity-of-architects/> ISSN 0719-8884
Read comments

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.