Alfonso Marina Flagship Store / MATERIA + Gustavo Carmona

+ 4

Text description provided by the architects. The project arose from the commission to revitalize the showroom of this iconic brand in Mexico City. The intervention area consists of an exterior volume that serves as an entrance to underground spaces. The brand's legacy and attention to detail inspired us to create a “crafted vault” as an entryway to a series of thresholds and transitions. These elements weave a sensory experience of light, textures, and scales, allowing visitors to disconnect from the outside world and gradually discover Alfonso Marina's iconic pieces.