Text description provided by the architects. Following Randy Brown Architects’ previous success with strip malls, the firm designed Monarch Place as another effort to address what they see as inescapable products of the suburban lifestyle. As the architect and developer Brown’s design addresses both the high-design needs of the tenants and the bottom line of his development company, Quantum Quality Real Estate.
Project description and images after the break.
The goals for project were to catch people’s attention as they drive by, create a public outdoor space, and organize tenant signage on the building. Randy Brown Architects used the idea of a billboard as a conceptual starting point. The billboard presents the “commercial company name” to people in their cars. The billboard’s structural steel pieces, skin and lighting were incorporated into the building design. This building type is replacing the barns, which once stood on the site. We created the transparency of an old barn by designing a “skin wrapper” built from galvanized metal studs, perforated metal panels and corrugated steel.