Founded in 2005 by Wu Wei, Beijing IN.X Design Co., Ltd. is based in Beijing. Guided by its proprietary philosophy of "Strategy First, Design Second," the firm provides highly differentiated consulting and design services for food and beverage (F&B) brands. Over the years, IN.X has established long-term, stable strategic partnerships with leading industry brands such as Siji Minfu, Huda Restaurant, and Dayali. In addition to its focus on design, the company is deeply committed to supporting young designers, continuously providing open and equal opportunities for learning and practice, alongside ample room for professional development.
The firm and its projects have received prestigious accolades, including the CIID F&B Gold Award, CIID Best Design Enterprise, Italy's A' Design Gold Award, the IAI Design Award, the IDA Bronze Award, and the IDA Star Design List. Its work is frequently featured in domestic and international publications, including ArchDaily, Gigantic Forehead, Design Mate, Galeria da Arquitetura, Archilovers, and Home World Design.
