When we think of architectural visualization, sketches, drawings, and 3D renderings usually come to mind. This association is natural, as "visualization" is typically equated with imagining a project before it is built—whether to validate aesthetic and functional decisions or to communicate concepts to clients unfamiliar with technical drawings. However, beyond superficial elements like materials, layouts, textures, and colors, architects must also address highly technical, invisible factors that directly impact a building's performance.
