Do identical brick blocks confuse you? Are you unsure whether to turn at this corner or the next because all the perimeter-block buildings look exactly alike? Do you lose your way in the narrow, winding streets of the city center? As it turns out, this is a common challenge for many, which is why it is essential for cities to invest in wayfinding systems designed specifically for pedestrians.
The benefits are numerous. First, it is an excellent way to promote the cleanest form of transit: walking. The advantages of this include easing public transit congestion, reducing vehicular traffic, encouraging a deeper familiarity with the city, and revitalizing businesses on secondary streets—not to mention the positive impact on tourists and visitors. This is precisely what the #LeerMadrid project aims to achieve. The initiative is currently being developed by Paisaje Transversal in collaboration with Applied Wayfinding, Avanti Avanti, Urban Networks/CGR, and Dimas García Moreno.
