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Architects: Íntegra Studio Arquitetura
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Photographs:Marcelo Donadussi
Text description provided by the architects. In 2004, French friends Sébastien Kopp and François-Ghislain came to Brazil with the idea of reinventing the production process of an iconic product for their generation, sneakers. The project aimed to make each stage of this production process different until the final product. Not only create a fashion product, but one that also awakens the public's desire to learn about the project beyond its aesthetics. See how they are made. See who. See under what conditions and where. This is how VEJA was created, with distribution in the best stores in Europe. In Brazil, distribution began in 2013. However, due to a set of factors, it was not possible to use the name VEJA in the national market. The solution found was the name VERT, which means “green” in French.
