In a video by Studio Banana, Copenhagen-based BIG's founder Bjarke Ingels speaks to the firm’s design ethos and development. Known for their experimentation with bold and playful forms, the firm has produced some of the most recognizable works of the last decade including the 8 House complex in Denmark and Via 57 West in New York. In the video, Ingels points to communication as the key to success in the field, calling its power analogous to an artist's hammer and chisel. He also draws comparison to Darwinian concepts of evolution, noting that BIG's migration of ideas and iterative design development reflects a similar selection process. He applies this notion, along with another important principle to the firm--sustainability, to discuss works such as their Danish Pavilion at the 2010 Shanghai Design Expo that examines sustainability and experiential architecture.
News via: The Banana Studio TV