AD Classics: Seagram Building / Mies van der Rohe

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Located in the heart of City, the Seagram Building designed by Mies van der Rohe epitomizes elegance and the principles of modernism. The 38-story building on Park Avenue was Mies’ first attempt at tall office building construction. Mies’ solution set a standard for the modern skyscraper. The building became a monumental continuity of bronze and dark glass climbing up 515 feet to the top of the tower, juxtaposing the large granite surface of the plaza below.

Mies’ response to the city with the Seagram Building was the grand gesture of setting back the building 100 feet from the street edge, which created a highly active open plaza. The plaza attracts users with its two large fountains surrounded by generous outdoor seating. By making this move, Mies distanced himself from New York urban morphology, lot line development, and the conventional economics of skyscraper construction. The plaza also created a procession to the entry of the building, providing the threshold that linked the city with the skyscraper. This threshold continues into the building as a horizontal plane in the plaza that cuts into the lobby. The lobby also has a white ceiling that stretches out over the entry doors further eroding the defined line between interior and exterior.

Lobby floor plan

The office spaces above the lobby, furnished by Philip Johnson, have flexible floor plans lit with luminous ceiling panels. These floors also get maximum natural lighting with the exterior being glass panes of gray topaz that provide floor-to-ceiling windows for the office spaces. The gray topaz glass was used for sun and heat protection, and although there are Venetian blinds for window coverings they could only be fixed in a limited number of positions so as to provide visual consistency from the outside.

The detailing of the exterior surface was carefully determined by the desired exterior expression Mies wanted to achieve. The metal bronze skin that is seen in the facade is nonstructural but is used to express the idea of the structural frame that is underneath. Additional vertical elements were also welded to the window panels not only to stiffen the skin for installation and wind loading, but to aesthetically further enhance the vertical articulation of the building.

The Seagram Building, with its use of modern materials and setback from the city grid, became a prototype for future office buildings designed by Mies as well as a model for many buildings erected in its surroundings. This building, fifty years after its completion, is still admired by many visitors everyday and sets an example of an International style skyscraper amidst the New York skyline.

Architects: Mies van der Rohe + Philip Johnson
Location: 375 Park Avenue, New York City, New York,
Commissioners: Seagram Liquor Company
Structural Engineering: Severud Associates
Project Area: 150,918 square feet
Project Year: 1954-1958
Photographs: Depending on the photograph: Dillon Scheenard or t.udaondo on Flickr,  Hagen Stier, and MoMA
References: Zimmerman, Claire. Mies van der Rohe. Taschen America Llc, 2006. Print. and www.nyc-architecture.com

This building is part of our Architecture City Guide: New York. Check all the other buildings on this guide right here.

* Location to be used only as a reference. It could indicate city/country but not exact address.
 
 
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JG says:

Very Insightful and Clear.
Thank You

 
# May 10, 2010 at 12:50
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rupertkensington says:

i can’t believe they built this thing, it looks so fifties and ‘high modern’. i thought that fad was all over. just kidding-awesome recap of a great building thanks guys

 
# May 10, 2010 at 12:59
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AP says:

lol at the comment above

 
# May 10, 2010 at 13:01
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mima says:

time to bring back to mind what actually is good architecture! this one definitely is better than most new towers i’ve seen in the last years!

 
# May 10, 2010 at 13:48
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Pda says:

I agree. Most Of the recently design towers look kind Of ridiculous!

 
# May 10, 2010 at 14:54
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AD Classics: Seagram Building. http://bit.ly/asT33E

 
# May 10, 2010 at 16:32
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roberto says:

Truly a classic!
Facade contains nearly 3.2 million lbs of bronze… the single largest use of architectural bronze – ever! Long live Mies!

 
# May 10, 2010 at 17:00
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Seagram Building / Mies van der Rohe http://bit.ly/d5Oltg

 
# May 10, 2010 at 17:02
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Dimitris says:

Timless! So fresh it makes you think a lot about starchtiectdom…

 
# May 10, 2010 at 17:12
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marlambie says:

“god is in the details” …details please AD? :) great series, keep them coming!

 
# May 10, 2010 at 17:58
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ef says:

great series!

 
# May 10, 2010 at 18:31
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tim sullivan says:

I live in a Mies-designed apartment building in Newark, New Jersey, USA and love it. The building turned 50 years old this year and it still looks as sleek and modern as the day it was opened. His design is timeless.

 
# May 10, 2010 at 20:32
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16:08:78 says:

MIES LIES !!!

Here’s a quote from this article:

“The metal bronze skin that is seen in the facade is nonstructural but is used to express the idea of the structural frame that is underneath.”

BIG CONTRADICTION!!!!

So, the metal bronze skin on Seagram Building is an implicit ornamental appliqué used to connote structural meaning, although not actually a structural element. I thought Modern architecture was all about honesty to materials and genuine aesthetic structure.

 
# May 10, 2010 at 21:08
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    roberto says:

    16:08:78 I believe you’re misreading Mies. Perhaps a quote from the master may help elucidate: “Means must be subsidiary to ends and to our desire for dignity and value.”

     
    # May 10, 2010 at 21:44
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    Chiaro Scuro says:

    … Stick to Loos.

     
    # May 10, 2010 at 22:56
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CaptainSHEEP says:

RT @archdaily: AD Classic: Seagram Building / Mies van der Rohe http://archdai.ly/d89ldg

 
# May 10, 2010 at 22:22
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mauro parolo says:

http://www.archdaily.com/59412/seagram-building-mies-van-der-rohe/
#mies questo progetto risale ai primi anni 50….. #ATTUALITA'

 
# May 11, 2010 at 05:06
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archi says:

Ah, the good old days. Before gerkins, shards, blobs, crystals, wedges, rolled up newspapers and ‘biomimicry’, we had crystal clear, warts and all modernism. Thanks Mies.

 
# May 11, 2010 at 05:39
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    eman says:

    modern then is not modern now. titles and name calling aside, not understanding something doesn’t give license to discard or disregard it.

    probably not what mies would do today.

     
    # October 17, 2010 at 04:16
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derrick says:

did they ask EVERYONE to turn on their lights in the first pic? :)

 
# May 11, 2010 at 07:00
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amron says:

miss u mies!

 
# May 11, 2010 at 07:32
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norm says:

this is one of the the only two buildings that is set back on park avenue (the other being park ave church) it completely breaks the code of the avenue and creates this amazing public space, and creates a special identity for the building & corperation. and yes this is a good idea, but not every architect can achieve the same. The Seagram familiy paid a lot of money and they managed to create an exception within the zoning rule of Manhattan – so it’s capitalism and architecture working hand by hand, which is what Mies was so keen to express, the new look of capitalism.

 
# May 11, 2010 at 11:55
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A little Mies porn. http://bit.ly/cFrdM4

 
# May 11, 2010 at 22:35
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Kelly Hines says:

RT @cmonstah A little Mies porn. http://bit.ly/cFrdM4

 
# May 12, 2010 at 00:17
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Ben Street says:

RT @cmonstah: A little Mies porn. http://bit.ly/cFrdM4

 
# May 12, 2010 at 04:28
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AD Classics: Seagram Building / Mies van der Rohe http://bit.ly/dpzJW1 Johnson never got it #mies #seagram #NYC

 
# May 12, 2010 at 20:11
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http://www.archdaily.com/59412/seagram-building-mies-van-der-rohe/ ternyata interior seagram sekeren ini!! ckck

 
# May 17, 2010 at 18:54
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nammitt says:

this building must be the template from which all the other “glass box” and Trump Towers of New York get their inspiration

 
# August 30, 2010 at 07:43
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6:44 PM Sep 9th

eu iria para Chicago somente para ver o Seagram Building do Mies. http://www.archdaily.com/59412/seagram-building-mies-van-der-rohe/

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6:46 PM Sep 9th

eu iria para NY somente para ver o Seagram Building do Mies. http://www.archdaily.com/59412/seagram-building-mies-van-der-rohe/

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5:53 PM Feb 5th

@ArchDaily Classics: Seagram Building / Mies van der Rohe (1954-58). http://t.co/4G2yPl1b

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