‘Redesigning Detroit: A New Vision for an Iconic Site’ Winning Proposal / Davide Marchetti Architetto

Courtesy of

Davide Marchetti Architetto shared with us his first prize winning proposal, titled ‘Minicity Detroit,’ for the Redesigning Detroit: A New Vision for an Iconic Site competition. Utilizing the surrounding urban fabric as the generator for a new vision of the city, their concept directly responds to the site and its place in the city by bringing the existing physical form and history into the site. More image and architect’s description after the break.

Courtesy of Davide Marchetti Architetto

At the pedestrian level a new urban space is formed. It is conceived of as the extension of Woodward Avenue and provides a space for transition as well as an active urban core. Both above and below this elevated platform public event such as fairs, outdoor markets, music concerts and festivals are possible.

Courtesy of Davide Marchetti Architetto

These existing conditions provide a framework for renewal. The design pulls the existing urban grid into the site to generate the driving axes of the scheme, allowing for a merging of both the historic city and its potential as a new addition to the Woodward Avenue corridor.

cross section

The high-rises extrude from this framework in the industrial red brick style seen throughout Detroit and Merchant Row. Merging the historic architectural language of the city with renewal, they rise and insert themselves as a new architectural addition to the Detroit skyline.

Architects: Davide Marchetti Architetto
Location: Detroit, Michigan,
Team: Davide Marchetti, Erin Pellegrino (AAP Cornell B.Arch.14)
Client: Rock Ventures LLC, Opportunity Detroit
Program: International design competition for a new urban development on the 92,421 sqft Hudson’s site
Site Area: 8,546 sqm
Status: International Design Competition, First Prize
Year: 2013
Photographs: Courtesy of Davide Marchetti Architetto

Cite: Furuto, Alison. "‘Redesigning Detroit: A New Vision for an Iconic Site’ Winning Proposal / Davide Marchetti Architetto" 19 Jun 2013. ArchDaily. Accessed 21 Oct 2014. <http://www.archdaily.com/?p=390439>
  • KEN

    I’m glad the education at Cornell hasn’t changed from when I was there: “If you don’t know what you’re doing, make it big. If you still don’t know what you’re doing, make it red.”

  • http://www.mauriciovieto.com Mauricio Vieto

    Congratulations Davide+Erin!!!

  • Captain Crass

    Cold bridges all over the place.

  • Allan

    Visually I don’t like it because of too much red and spikes but the environment and forms seem nice and it suits in the city.