AD Interviews: Standard

While in LA we had the chance to visit Standard, a small firm doing residential and retail projects. We visited their Tree House, featured earlier on AD, where i was able to see for myself the minimalism found in their works. A simple work, but with lots of well executed details and spaces designed to benefit from the views and the shadow of the tree.

The practice was founded in 1996 by Jeffrey Allsbrook (M Arch USC, studies at the at the Städelschule in Frankurt, Germany and at the Berlage Institute in Amsterdam) and Silvia Kuhle (Architect Technische Universität Darmstadt, Germany, M Arch Columbia University).

Completed projects include residential, retail, educational, office and manufacturing spaces for a diverse clientele of artists, writers, filmmakers, clothing designers, educators and entrepreneurs in California, New York, Las Vegas, Paris and Mexico. While Standard continues to grow, its partners insist upon maintaining a practice that is rigorous and attentive. Direct accessibility and sustained dialogue between clients and the firm’s partners are viewed as essential to project success.

It was a very good talk, and i really liked their point of view on an central aspect of the profession: the clients.