Together, BIG + Times Square Alliance + Flatcut + Local Projects and Zumtobel celebrates with a red pulsating heart in the middle of Times Square, New York. The 10-foot-tall heart pulsates as the 400 transparent, LED lit, acrylic tubes sway in the wind. Once people touch the heart-shaped sensor, the light grows brighter and the pulse beats faster. Joining hands with more people will increase the intensity of the heart.

“The heart reflects what Times Square is made of: people and light – the more people, the stronger the light,” Bjarke Ingels, Founder & Partner, BIG.

See the love with the video above and more images after the break.

© Ho Kyung Lee

Over the last four years, the Times Square Alliance has hosted an annual public art sculpture to celebrate Valentine’s Day. This year’s 2012 Times Square Valentine is on display at Duffy Square from February 6 – 29.

© David Sundberg ESTO

Name: BIG ♥ NYC
Client: Times Square Alliance
Location: Times Square, At Duffy Square (46th St. and Broadway)
Collaboration: Flatcut, Local Projects, Zumtobel
Partner-in-Charge: Bjarke Ingels
Project Leader: Daniel Kidd
Team: Jeremy Siegel, Julian Liang, Chris Falla, Sören Grünert


Reference: BIG

Cite: Rosenfield, Karissa. "BIG ♥ NYC" 14 Feb 2012. ArchDaily. Accessed 28 May 2015. <>