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  5. Duccio Grassi Architects
  6. Zara Rome / Duccio Grassi Architects

Zara Rome / Duccio Grassi Architects

  • 01:00 - 20 March, 2011
Zara Rome / Duccio Grassi Architects
Zara Rome / Duccio Grassi Architects, ©  Andrea Martiradonna
©  Andrea Martiradonna

©  Andrea Martiradonna ©  Andrea Martiradonna ©  Andrea Martiradonna ©  Andrea Martiradonna +33

  • Architects

  • Location

    Rome, Italy
  • Architects

    Duccio Grassi Architects
  • Collaborator

    Marco Porpora, Pich Tripasai, Nicola Fanesi, Claudia Cavina, Silvia Sirocchi, Maurizio Putignano, Mattia Villa
  • Area

    5000.0 sqm
  • Photographs

From the architect. I stay in Rome for business only rarely and I must admit I never paid attention to Palazzo Bocconi, an almost cubic neo-renaissant palace, on Largo Chigi. At the first on site visit the unexpected exceptionality of the architecture lets perceive the original intentions of the architect: extraordinary interior volumes which open through inmense windows towards the city. The former tenant had closed these windows for merchandise reasons and for technical reasons, the passage of the implants.

©  Andrea Martiradonna
©  Andrea Martiradonna

I presume at the time of construction, 1886, this building - with its pure geometry, compact and yet light, thank to the enormous external surfaces in iron and glass - would have the same effect that the kunsthaus glass cube in Bregenz had in more recent years. Frequently, when we design retail spaces we have to intervene in historical buildings which were not designed for this purpose.

©  Andrea Martiradonna
©  Andrea Martiradonna

The violence we are forced to use on these places can contain the seed of beauty, of contrast, of the unexpected. For example, we happend to create a commercial space restoring the remainings of a Paleochristina church. In the case of Palazzo Bocconi, the building was originally designed with a commercial aim. The volumes are made to be seen as a unity, the sight crosses the whole space. The volumes, the architectures take you by the hand and you cannot do anything but following them.

©  Andrea Martiradonna
©  Andrea Martiradonna

You cannot add anything, you can only remove what does not fit. To restore the light, the lightness, the transparency, the thin size of the original floors became a must. The central patio cannot hosts icons as it is an icon itself. Certainly the commercial spaces have now changed compared to one century ago: there are needs for safety and climatization, the amount of people has increased enourmously and the merchandising is much different.

©  Andrea Martiradonna
©  Andrea Martiradonna

The project must create the armony among these requirements and the architecture, the soul of the building; this task is eased by the passion and the competence of the client. On the exterior we have re-opened the large windows towards the city, creating a filter, which acts as an osmotic membrane and embraces all floors inside the cube / building. Inside each window has a double metal sheet shaped as a drapped curtain. The holes of the two metal sheets are coicident: facing them you can see outside, the sun, the rain, the city life; passing by them you perceive only the light which enters with different effects according to the time of the day. Seen from inside the metal sheet is naturally fit for hanging and shelves.

©  Andrea Martiradonna
©  Andrea Martiradonna
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "Zara Rome / Duccio Grassi Architects" 20 Mar 2011. ArchDaily. Accessed . <http://www.archdaily.com/120947/zara-rome-duccio-grassi-architects/>
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16 Comments

Rene Daniels · December 29, 2011

Zara Rome / Duccio Grassi Architects | ArchDaily http://t.co/P781G4je vía @archdaily

sharwe · June 11, 2011
Nathalie Zegarra · April 05, 2011

Zara Rome / Duccio Grassi Architects |http://t.co/EWZ3AbI

Sam Beddoes · March 23, 2011

Nice! http://is.gd/FqS93g @plethoraapp

Silvia Sirocchi · March 22, 2011

with the names of all employees! Zara Rome / Duccio Grassi Architects | ArchDaily http://t.co/BcdL6fK via @archdaily

Travel Writer · March 21, 2011

RT| Zara Rome / Duccio Grassi Architects: © Andrea MartiradonnaArchitects: Duccio Grassi Architects L... http://bit.ly/gPew3T @archdaily

Andrew · March 21, 2011

Zara Rome / Duccio Grassi Architects http://t.co/lnBdNji via @ziteapp

designrelated · March 21, 2011

Burak Daylan: Zara Roma Ma?azas?... http://bit.ly/e5a3VB

Vinicius Domingues · March 21, 2011
rainsea · March 21, 2011

RT @ArchDaily: Zara Rome / Duccio Grassi Architects http://archdai.ly/fr5UaS #architecture

?? ????? · March 21, 2011

ZARA de Roma http://www.archdaily.com/12094... aiaiai...um sonho²!

Architekt R V Scholz · March 21, 2011

#Architekt #Calau Zara Rome / Duccio Grassi Architects: © Andrea MartiradonnaArchitects: D... http://bit.ly/elhA7k #in http://dy.cx/c03

David San Faustino · March 21, 2011

Qué máquina Amancio, Zara se ha convertido en algo muy grande -> Zara Rome / Duccio Grassi Architects http://t.co/Veashd0

Barry Maguire · March 21, 2011

Zara Rome / Duccio Grassi Architects via ArchDaily - © Andrea Martiradonna Architects: Duccio Grassi ... http://tinyurl.com/4dhdmof

Tobalo · March 21, 2011

Zara no me puede gustar. Es como la H&M pobre. Sin embargo, a esta tienda sí entraría http://t.co/840l4XB

Erik Joya · March 21, 2011

Zara Rome / Duccio Grassi Architects: © Andrea Martiradonna Architects: Duccio Grassi… http://goo.gl/fb/3WnTC

···

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©  Andrea Martiradonna

Zara罗马 / Duccio Grassi Architects