In Progress: Rothschild Tower In Tel Aviv / Richard Meier & Partners Architects

© dbox

Architects: Richard Meier & Partners Architects LLP
Location: Tel Aviv,
Project year: 2007 – 2013
Photographs: Courtesy of LLP & dbox

© Courtesy of Richard Meier & Partners

A pure and simple iconic mixed use residential, retail and office facility for the city of Tel Aviv, this 37-story tower for Berggruen Construction and Development will be located on Rothschild Boulevard and Allenby Street, one of Tel Aviv’s most distinguished addresses. The fundamental considerations that shape the tower scheme are the quality of light in the plan, views to the sea, and relationships with the existing fabric of Rothschild Boulevard. In the local neighborhood the intention is to integrate a new landmark building as an “anchor” in the heart of Tel Aviv, complementing its nearby modern predecessors in the Bauhaus style design of the historic “White City”.

© dbox
© Courtesy of Richard Meier & Partners

The massing of the tower is simple and graceful, focusing on materials that are light, elegant, and transparent. The tower base, open and transparent, will feature an inviting lobby and retail space. The open plaza in front of the tower will enjoy minimal separation from the street and sidewalk, with new trees at the edge of Rothschild Boulevard separating the public area from traffic. New light and airy glass canopy structures along the ground level street facades and large openings in the second-floor facades featuring a pool deck on Allenby Street and spa on Yavne Street will add new vitality to this famed area of Tel Aviv. The residential building also features a basement wine cellar and lounge.

plan 01
elevation 04

The Retail Building is designed essentially to update/upgrade the original Arcade design of the existing building. The passage will have prominent entrances that serve both Allenby and Yavne streets; the Yavne street entrance will also accommodate an entrance to the 5000 square feet office building above. This dynamic combination will contribute to the continuing growth of Tel Aviv as a vibrant urban place in the spirit of European capitals.

Cite: Rosenberg, Andrew. "In Progress: Rothschild Tower In Tel Aviv / Richard Meier & Partners Architects" 22 Feb 2011. ArchDaily. Accessed 27 May 2015. <>
  • PV

    ummm…wasnt Hitlers real name Adolf ROTHSCHILD Hitler!!!??? Just asking…

    • amine ahmed

      Hitler should study in israely school of crime against humains

      • san

        guys – are you serious?!
        either you should head back to school because of serious lacks of general education or, in case you were joking, you should reconsider your sense of humor….

    • matteo soru


  • Pierre

    Is it just me, or does this look like a total rip off of Renzo Piano’s New York Times building?!?!

    • Mon

      I was going to say something to the same effect. Almost uncanny resemblance …

  • Boy

    Piano’s NYT tower meets Stern’s Comcast Center… voila

  • mr T

    does “mixed use” mean a palestinian arab will also be allowed to own an apartment there?

  • JusSayin

    Looks like a this, looks like a that! do you want architects to start designing based on what we don’t want it to look like. I’m pretty sure Richard Meier didn’t say, “you know what would be great if we took the NYT bldg and the Comcast Tower and mashed them together! what say ye fellas?!” Everything designed will always look like something else deigned by nature or man, let’s stop with the resemblance game and start being as analytical and intelligent as possible given the little info and representation of this projects and projects in general as displayed by websites such as this (Not saying its the websites fault as they can’t publish everything from SD’s to shope drawings about projects)

  • Pierre Proulx

    Wo, relax dude. I was just sayin’…
    Why are you so upset? Are you Richard Meier?