Aesop Paris / March Studio

© Louis Basquiast

Architects: March Studio
Location: ,
Project year: 2010
Photographs: Louis Basquiast


We began by looking at the possibilities of plaster, but soon became intrigued by the parquetry floors one sees throughout Paris. We wanted to explore inhabiting the space with one material, used in one encompassing way. We envisaged using cut wood in such a fashion that it covered the floor, walls and ceiling, lending a cohesive texture and warmth to the room.

© Louis Basquiast
© Louis Basquiast

The wood of choice for this store is Victorian Ash, a timber grown in renewable forests across Australia. The wood was cut in a factory in Melbourne’s inner-city suburb Richmond, then each of the approximately 3500 pieces was hand-cut, hand-sanded, sealed and numbered according to meticulously drafted plans before being strategically packed in shipping crates.

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* Location to be used only as a reference. It could indicate city/country but not exact address.
Cite: "Aesop Paris / March Studio" 10 Feb 2011. ArchDaily. Accessed 24 May 2015. <>
  • ARCHILEPSYmagazine

    What an impressive execution of an elegantly simple concept. The monochromatic material palette allows texture and shadow to create the entire effect….though, the product almost gets lost in the process…

  • max schwitalla

    go march! go march! go march! i like!
    can u send one to berlin, with yourselves inside ;)