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AD Classics: Bullocks Wilshire / John and Donald Parkinson

With its iconic copper-clad tower looming over Wilshire Boulevard, the Bullock’s Wilshire has been a celebrated element of the Los Angeles cityscape since its opening in 1929. Known for its lavish Art Deco aesthetic, the department store made its mark as a prime shopping destination in a city filled with celebrities. But the Bullock’s Wilshire was more than a glamorous retail space; with a design centered around the automobile, it was to set a new standard for how businesses adapted to a rapidly changing urban environment.

Courtesy of Balcony PressThe Bauhaus-inspired elevators in the grand foyer. ImageCourtesy of Balcony PressDetail drawing of gate. ImageCourtesy of Balcony PressA 1946 postcard with the Bullock’s Wilshire in the background. Imagevia digitalpostercollection.com+ 14