Content Marketing: The Latest Architecture and News

In the complex ecosystem of architectural development, where innovative concepts meet market realities, a distinct role exists to bridge diverse professional interests and realize impactful spaces. Elisa Orlanski Ours exemplifies this function. This is the domain of Elisa Orlanski Ours, a designer, educator, and industry leader. As Chief Planning & Design Officer at Corcoran Sunshine Marketing Group, Elisa founded her department two decades ago. Now, her extensive portfolio spans condominium skyscraper master plans and individual branded villas across continents, including significant New York City developments like Hudson Yards and 220 Central Park South, as well as international developments in collaboration with prominent architectural firms like SHoP Architects, BIG, Herzog & de Meuron, Adjaye Associates, and SO-IL. Her strategic perspective on bringing projects from schematic phase to final sale provides valuable insights into the industry's intricate workings. ArchDaily's Managing Editor, Maria-Cristina Florian, had the opportunity to discuss these critical topics with Elisa in the following interview.

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According to a Harris Poll/Lego survey that questioned children across the United States, UK, and China, nearly one-third of children aged eight to 12 want to be a “YouTuber” when they grow up. That’s three times as many children who said that they wanted to be astronauts just a decade ago. The implications of how this generation of future influencers and content creators has a significant impact on the architecture and design profession begs the question- are we on the cusp of experiencing the rise of architecture influencers?