Approaching zero-waste is a matter of changing the way our culture thinks about use and reuse. It's not an impossible task, and San Francisco is leading the march to establish a feasible means of enacting public policy, structuring programs and educating the public on what it means to be "zero-waste". With a goal set for 2020, SF hopes to keep 100% of its waste out of landfills. Mayor Ed Lee estimates that the leading waste management company "Recology" is diverting nearly 80% of trash from landfills to be recycled or turned into compost. This begins with a public policy that sets a standard and gains traction as citizens embrace the goals of the city. Support programs reinforce these guidelines that eventually become habits and a cultural response to treating our environment.
Read on after the break for more on San Francisco's road to "zero-waste".