BLOCK is a video game that "will breach the digital with the physical" and allow anyone to become an active participant in the future of Los Angeles. Described by FAST Co.Exist as "Minecraft for real life" the gameplay, which also bears similarity to The Sims, is founded on understanding the interdependencies of city entities such as housing, shops, parks and infrastructure. The objective of the game is to both educate people and to generate user data for design patterns for the Los Angeles of 2050, producing the first database of a future city. BLOCK allows the player to understand the ecology of the urban realm (focusing on resources such as money, waste, and social capital) ultimately encouraging entrepreneurship "through the design of an ecological urbanism." Fundamentally, it allows for new opportunities to be conceived in the city.