MASS Design Group


Beyond Photorealism: Conveying Emotion and Sense of Place Through Rendering

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Photorealistic renderings today are the standard. They can be done quickly, cheaply, and clients expect them. But are these renderings truly accomplishing what they set out to do? Those on the forefront of new 3D design techniques argue that, as an industry, we’ve gotten stuck on conveying information, when what we should really bring to the table is emotion. Now that the playing field has evened in terms of technological capability and hyper-realism, what’s the next step? By introducing an emotional layer and creating a sense of place, renderings can provide even more value to a project, firm, client, and community.

Butaro Hospital / MASS Design Group

Courtesy of MASS Design Group© Iwan Baan       © Iwan Baan       © Iwan Baan       + 29

Burera, Rwanda
  • Architects: MASS Design Group
  • Area Area of this architecture project Area:  6040
  • Year Completion year of this architecture project Year:  2011