
DDB Architects (Shanghai) was founded in 1998 by Professor Xiang Bingren. Since its inception, influenced by a strong academic background, the firm has adhered to the core philosophy of "culture-led design, creative value enhancement." This approach manifests as a multifaceted contemplation of culture across diverse design typologies, driving continuous creative momentum. Positioning itself as a highly specialized, professional, and lean, top-tier architectural design team, the firm is committed to pursuing both academic and artistic excellence in architecture. Over more than 20 years of deep industry engagement, the firm has maintained an urban perspective. It has accumulated extensive project experience, professional expertise, and a robust client base across seven key sectors: supertall complexes, offices and corporate headquarters, urban renewal, commercial spaces, cultural landmarks, bespoke hospitality spaces, and customized residential spaces. Through high-caliber design creativity, professional quality, and attentive, personalized service, DDB has established an outstanding market reputation.
The firm features a mature innovation and research system, a lean design methodology, and an integrated design workflow.
Innovation and Research System: Centered on talent development and brand building, the firm has conducted a series of distinctive explorations and practices across platforms such as R&D, team knowledge management, and media communication. By integrating R&D platforms with design practice, design and management are closely linked to drive iterative upgrades.
Lean Design System: Utilizing its proprietary, meticulous curtain wall control methodology, the firm manages façade design with scientific rigor, allowing for highly targeted cost optimization.
Integrated Design: With an integrated design matrix, the firm possesses design capabilities across architecture, landscape, and interior design, alongside the perspective and capacity to address related technical challenges. Additionally, by collaborating with a network of leading domestic technical partners and consultants, DDB has formed a multidisciplinary design matrix to deliver highly professional solutions tailored to clients' specific needs.






















