More than ever, the media shapes architecture. The controversial Helsinki Guggenheim competition is as much about the use and exploitation of contemporary media as it is about design. The competition organisers are hugely proud to have over 1,700 entries to tweet about, but informed critics are less impressed. Has quantity ever guaranteed quality?
The competition has certainly created an impact. Some celebrate this, while others feel it has been detrimental to the profession, with so much unpaid time invested resulting in a low-level contribution to museum design.
Meanwhile, the spectre of Frank Gehry’s Bilbao Guggenheim, an “iconic” building that gave the American foundation so much positive publicity when it opened in 1997, haunts the Helsinki project. Finnish politicians hope for a similar success, a Sydney Opera postcard effect in this remote corner of the earth.