Disrupt Symposium

This spring I bring you the first edition of Disrupt- The Business of Architecture Symposium.

This is the first of its kind event at this scale.

What makes it different from any other bigger business-oriented events you might have attended in the past?

Here you learn from C-level leaders, partners, directors, founders, and editors-in-chief of some of the most prominent and largest architecture businesses in the world.

The event is organised under the tagline: “Success leaves clues”

Why? Because success is not some kind of mysterious code you have to crack in order to be happy. It's a set of principles, rules, a system, a plan of action that has been implemented before and worked. Therefore, if you want it to work for you, it can. All you have to do is learn what actions and thought processes belong to the most successful.

Disrupt is where you go to learn more about the blueprint of success in architecture.
American architect and author of “The Business of Architecture” book Kathy Dixon will join us at Disrupt to help you understand how to run a financially successful architecture firm. Simone de Gale, English architect innovator, and founder of Simone de Gale Architects, will speak about competitions, procurement and bid strategies.

We will also be joined by partners Chris Mulvey and Sean Scensor at Safdie Architects to learn how they realise mega-projects out of a 50-person office in Boston. UnStudios partner Filipo Loddi will speak about value-adding activities through design services teaching you about diversification in business and the importance of practice positioning through research and innovation. With all new business relationships also comes the threat of something going wrong. These undesired situations can hugely affect your business if not managed well. Ria Patel, Lead Public Relations coordinator at ARUP, will speak about how the biggest engineering company in the world manages crises and maintains the practice's reputation.

Oftentimes architects go into business preoccupied about what's next for them – next client, next project, next paycheck – often overlooking the importance of planning for success. Philip Keil, principal and Director of Strategy at Zweig Group, will join us to speak about leaving your legacy as an architect, and how to plan strategically for purpose-driven leadership.

BIG’s partner for Global Brand and Communications Daria Pahhota will talk about the identity of the Architect: Culture and Communication. Finn MacLeod, Global Communications Lead at SOM, and his colleague Fadi Asmar will join the conference to teach you about the value of brand differentiation and storytelling to strengthen and humanise architecture businesses. Archdaily’s very own David Basulto will present a keynote on Digitalisation and Opportunities for Architects. We will learn from founder and editor-in-chief of ParametricArchitecture Hamid Hassanzadeh about publishing and creating alternative streams of income through expert positioning online. Amanda Ferber, a young architect and curator of the world's biggest, architecture only, Instagram profile, Architecture Hunter, will join us to teach you how to utilise social media to spread your message about your brand, globally, building an unshakable image for your services. And finally, Oscar Riera Ojeda from ORO Publishers will speak about ​​”Architecture on paper: over five hundred years of criticism, pedagogy, documentation and branding” sharing with you his insights from his 35 years experience of architecture book-publishing.

Yehia Madkour, director of Innovation at Perkins & Will, will speak about how their research efforts into sensor technology has developed into an alternative source of monthly income based on the SAAS model for the practice. Harry Ibbs, former Director of Technology for ZHA, now a director at Gensler will disclose how design and technology can help you grow your business.

Diana Darling: president and publisher of Architects Newspaper will host a conversation with Woods Bagot New York Studio Executive Director Vivian Lee to talk about “Women in Architecture”. Jette Cathrin Hopp, director of acquisition and new projects at Snohetta, will speak about people process projects and how to build a people’s first business. Jee Liu, founder of WallaceLiu will join us to speak about "People culture: equality, inclusion and diversity in the workplace". We will also be joined by Amanda Levete's very own Head of Operations: Martha Darling who will disclose how to recruit and retain your people in order to ensure a steady growth for your business.

Principal of Zaha Hadid Architects Patrik Schumacher will join us to speak about the metaverse and the new opportunities for design, held in digital realms. Given that the topic is very hot these days, I have also invited metaverse and NFT innovator Krista Kim to give us a great insight into the economy of the metaverse: property ownership and rentals. We will discuss future possibilities for business that many of you might decide to embrace and niche into. Think of the first days of the world wide web, or when cryptocurrency came about ten odd years ago. Metaverse today is like the internet then. We don't know what it is going to grow into, but once we as a society step into this realm, there will be no coming back. All this means new business, therefore education into these matters is key!

Technology, digitalisation, alternative business models, digital marketing all those buzzwords mean new worlds, new possibilities, evolution and progression. With that progress comes the development of both hardware and software that can better support our adaptation.

Therefore, in order to help you fully understand how to best utilise all these possibilities, we are being joined by Barbara Marshall and Ken Hauck, Industry Strategy Directors at Z by HP and Teradici, to speak about how architects can best drive business agility and productivity in the age of hybrid work. Access to the right computer can positively impact productivity and profitability, particularly in complex 3D environments like architectural design and engineering.

Chaos, creator of V-Ray technology, will join us by putting up their own keynote with Bartosz Domiczek and Artur Tamiola from Commonpoint, who will advise on what should be the next step to push your freelance career forward. They will cover most of the things that an artist clashes with within the creative industry, like self-promotion, self-development, high-profit clients. Many architects turned archi-viz artists because the production of renders has proven for them to be a faster turn-around project and a valuable business model to pursue. Chaos, of course, supports architects' journeys into the future by giving them access to create hyper-realistic designing in the digital realm.

If you are an architect, engineer, or designer within the AEC industry you most likely have not been taught business at school. Until today, universities did not acknowledge the importance of equipping future designers in business education. Jeronimo Van Schendel, Director of the Master in Business for Architecture and Design at IE School of Architecture and Design will join the conference to speak to “Disrupting the built environment through business-focused architecture education.”
If you are on the professional career path and want to grow your entrepreneurial abilities, you have to start with knowledge. This event is here to help you understand, get inspired and see things from perspectives that have perhaps been hard to access, until now.

As Benjamin Franklin once said: “An investment in education always pays the highest return”.
We launch with an early-bird discount offer, which expires on the 1st of April.
Places are limited and will sell out fast! Invest in yourself today.

This event was submitted by an ArchDaily user. If you'd like to submit an event, please use our "Submit a Event" form. The views expressed in announcements submitted by ArchDaily users do not necessarily reflect the views of ArchDaily.

Cite: "Disrupt Symposium" 18 Apr 2022. ArchDaily. Accessed . <https://www.archdaily.com/980353/disrupt-symposium> ISSN 0719-8884

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