HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - FacadeHEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Windows, Facade, ChairHEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - CountertopHEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Table, Lighting, Chair, Countertop, WindowsHEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - More Images+ 20

  • Interior Designers: MOC DESIGN OFFICE
  • Area Area of this architecture project Area:  250
  • Year Completion year of this architecture project Year:  2018
  • Photographs
    Photographs:ArchiTranslator
  • Manufacturers Brands with products used in this architecture project
    Manufacturers:  Griet, KD
HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Windows, Facade, Chair
facade. Image © ArchiTranslator

Text description provided by the architects. As a traditional culture since Han Dynasty, tea drinking still plays an important part in Chinese people’s daily life. From the traditional Chinese tea ceremony to young people’s favorite tea drink brand HEYTEA, MOC DESIGN witnessed that traditional culture had stimulated many new forms as the advancement of the time.

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Facade
look from window. Image © ArchiTranslator

In this tea drinking space, a modern approach, which is more related to young people, is employed to reshape Chinese traditional calligraphy and explore the possibility of calligraphy in the context of new era, achieving the high-level integration between the space design and HEYTEA's brand spirit.

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Table, Lighting, Chair, Countertop, Windows
long table. Image © ArchiTranslator

Tea has inspired the literati for thousands of years.

axonometric

Tea is not only an essential drink in the social occasions among Chinese ancient intellectuals, but also the spontaneous inspiration for ink and wash improvisation. The medium for Chinese art of calligraphy is water and ink and it is particular about the rich spiritual core delivered in the simple lines, just like tea offering different tastes.

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Table, Beam
bamboo install. Image © ArchiTranslator

The basic element of calligraphy is stroke. The stroke, either dry or wet, strong or light, steep or gentle, carries significant meanings. The design team vividly transformed ink-wash strokes in calligraphy into the art installation in the space. With the white space as paper, the black bamboos are hung up in the air, just like the brush touch in a three-dimensional space.

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Table, Shelving, Chair, Beam
counter and bamboo install. Image © ArchiTranslator
plan
HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Shelving, Table, Countertop
bamboo install. Image © ArchiTranslator

As time goes on, new-style tea drinking extends the life of tea culture. Together with HEYTEA, MOC DESIGN worked to explore more possibilities to connect the traditional culture with young generations.

HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE - Table
seating area. Image © ArchiTranslator

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Project location

Address:Zhengzhou, China

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HEYTEA at Zhengzhou Grand Emporium / MOC DESIGN OFFICE" 13 Mar 2019. ArchDaily. Accessed . <https://www.archdaily.com/912965/heytea-at-zhengzhou-grand-emporium-moc-design-office> ISSN 0719-8884

seating area. Image © ArchiTranslator

喜茶郑州正弘城茶空间店 / MOC DESIGN OFFICE

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