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  7. HDI Hive Menteng / PT Envirotec Indonesia

HDI Hive Menteng / PT Envirotec Indonesia

  • 20:00 - 28 May, 2018
  • Curated by María Francisca González
HDI Hive Menteng / PT Envirotec Indonesia
HDI Hive Menteng / PT Envirotec Indonesia, © Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

© Guo Jie from Beton Brut, Singapore © Guo Jie from Beton Brut, Singapore © Guo Jie from Beton Brut, Singapore © Guo Jie from Beton Brut, Singapore + 17

  • Structural Engineer

    PT Susanto Ciptajaya
  • Lighting Consultant

    PT Lumina Group Lighting
  • Client

    PT Harmoni Dinamika Indonesia
  • More Specs Less Specs
© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

Text description provided by the architects. HDI Hive is a iconic renovated office building located in the heart of Jakarta. The creative outcome is the result of collaboration between designer and the internationally renowned multi levelling marketing company, HDI, focusing on "Bee" health products.

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

Constructed on 2200 sqm land area, the existing building consist of 9 storeys commercial spaces and 2½ basement floors. The challenge for this project was to find a practical solution to transform an existing building to reflect the true spirit and image of HDI.

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

Creating an identity for the brand has inevitably become the main focus in the design process. The initial approach was to familiarise the company’s values along with study of the proportion, the architectural & structural intergrity of the existing building.

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore
Front Elevation
Front Elevation

Taking inspirations from bees’ communal strength, a new typology based on the “mathematics” of hexagonal shapes was developed. It led to the formulation of the architectural facade, interior and visual communication design, translated to brand collaterals. The deconstructed hexagons further epitomize the spirit of HDI and the essence of the brand.

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

The new integrated hexagonal components were conceived as a skin to the entire building facade with highlights of brand colors “grey, white, and red”. A combination of perforated alumunium panels and profiled aluminium composite panels complete with a crafted joint and intergrated lighting were developed and attached to the existing structure. The selection of materials was based on a consideration of cost efficiency and ease of installation with least disturbance to existing tenants.

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

The relation between inside and outside is enhanced with constant view of the skin, diffusing harsh tropical sun. Nightime, HDI Hive becomes alive radiantly by a rhythm of spearheaded light forms

© Guo Jie from Beton Brut, Singapore
© Guo Jie from Beton Brut, Singapore

View the complete gallery

Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "HDI Hive Menteng / PT Envirotec Indonesia" 28 May 2018. ArchDaily. Accessed . <https://www.archdaily.com/895260/hdi-hive-menteng-pt-envirotec-indonesia/> ISSN 0719-8884
© Guo Jie from Beton Brut, Singapore

HDI 蜂巢办公楼 / PT Envirotec Indonesia

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