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  7. XYZ Formula / WGNB

XYZ Formula / WGNB

  • 20:00 - 18 July, 2017
XYZ Formula / WGNB
XYZ Formula / WGNB, © Yongjoon Choi
© Yongjoon Choi

© Yongjoon Choi © Yongjoon Choi © Yongjoon Choi © Yongjoon Choi + 15

  • Architects

  • Location

    Seoul, South Korea
  • Category

  • Lead Architects

    Jonghwan Baek, Sungchil Park
  • Area

    3500.0 m2
  • Project Year

  • Photographs

© Yongjoon Choi
© Yongjoon Choi

Text description provided by the architects. Inflow into foreign space inevitably incites desires for attraction and excitement. It may be something similar to curiosity.  Just like the beginning of writing or the first scene in a film, space may have the attraction that keenly draws people’s attention and stirs their senses from its first impression.

© Yongjoon Choi
© Yongjoon Choi

Rhythmical and vitality of the XYZ Formula’s facade are said to come from the concept of ‘See-through’. As the connection between the product image and spatial atmosphere cannot be ignored, XYZ Formula - the representing image of which is moisture products – was designed with the storytelling of ‘Permeate’.  The facade, inciting the compelling interest using punching plates, has illustrated a series of processes of ‘Permeate’ along with its function of absorbing natural light.

© Yongjoon Choi
© Yongjoon Choi

Besides, design worth special note is gradation of purple and orange connected linearly and related colors being transparently adorned in each corner of space, causing a brilliant linkage with the goal of the brand. Space of XYZ Formula has been represented based on the gradation of its colors ranging from purple to orange in a bid to highlight rhythmical, vitality and gorgeous spatial atmosphere. This has significant and sufficient implications as space visualizing diverse images and stories coming from dimmed border of colors.

© Yongjoon Choi
© Yongjoon Choi
Flor Plan
Flor Plan
© Yongjoon Choi
© Yongjoon Choi

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Project location

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "XYZ Formula / WGNB" 18 Jul 2017. ArchDaily. Accessed . <> ISSN 0719-8884
© Yongjoon Choi

建筑的“透视装” XYZ Formula 公司大楼 / WGNB

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