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LOLA Landscape Architects have won the Adidas Competition to design the sportswear corporation's "World of Sports" campus. While Adidas had already chosen a design architect prior to this competition, LOLA will be adding four star-shaped central spaces on the grounds of the campus.
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The campus landscape is the gathering place of the employees of the adidas Group; the quintessence of the adidas brand experience is what athletes, co-workers, media and retailers visit the campus for - to get inspired and awed by what adidas is developing, testing and performing.
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The stars will act as the connecting fabric in the landscape. LOLA describes them as the center of convergence for sports and work-related activities. Places for bike parking, sports pitches, and seating areas are important components of each star. However, each one will be based off a certain theme or activity.
LOLA's lake is the other crucial element in the landscape. Distinguishing the space between HALFTIME and the ARENA buildings, the lake will produce a physical barricade in addition to a view between the southeast public and private area. Additionally, it will provide the lawns and trees with water during droughts while serving the sustainable function of cooling the HALFTIME building.
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In an incremental way the campus becomes further developed with both interior and exterior spaces. Buildings are merely covered squares; the landscapes are like open air buildings.
Landscape Architects: LOLA
Technical Landscape Consultant: Frans Boots
Product Designer: Chris Kabel
Engineering Consultant, Sustainability: ARUP
Branding Development: Amsterdam Fashion Institute
3D, Visualizations: IMGplus
News Via: LOLA