the world's most visited architecture website

Sign up now and start saving and organizing your favorite architecture projects and photos

Sign up now to save and organize your favorite architecture projects


Find the most inspiring products for your projects in our Product Catalog.

Find the most inspiring products in our Product Catalog.


Get the ArchDaily Chrome Extension and be inspired with every new tab. Install here »


All over the world, architects are finding cool ways to re-use run-down old buildings. Click here to see the best in Refurbishment Architecture.

Want to see the coolest refurbishment projects? Click here.


Immerse yourself in inspiring buildings with our selection of 360 videos. Click here.

See our immersive, inspiring 360 videos. Click here.

Navigate articles using your keyboard
  1. ArchDaily
  2. Projects
  3. Retail
  4. Japan
  5. Schemata Architects
  6. 2016
  7. DESCENTE BLANC Marunouchi / Schemata Architects

DESCENTE BLANC Marunouchi / Schemata Architects

  • 17:00 - 17 October, 2016
DESCENTE BLANC Marunouchi / Schemata Architects

© Kenta Hasegawa © Kenta Hasegawa © Kenta Hasegawa © Kenta Hasegawa + 13

  • Project Team

    Ryosuke Yamamoto, Ou Ueno, Shun Sato
  • Construction

© Kenta Hasegawa
© Kenta Hasegawa

Text description provided by the architects. This is the fourth shop we designed for the apparel brand DESCENTE BLANC in Japan, located in Shin Marunouchi Building, and its second in-shop after their shop at Expo City in Osaka. The characteristic difference from the Osaka shop is that the entire design of Shin Marunouchi Building is very authentic.

DESCENTE BLANC Marunouchi  / Schemata Architects, © Kenta Hasegawa
© Kenta Hasegawa
© Kenta Hasegawa
© Kenta Hasegawa

Our design concept for the DESCENTE BLANC series is to redesign the movement of shop staff to go to get stocks and incorporate automatic lifting stock stock-display systems in the ceiling. After the existing ceiling was removed, the ceiling plenum was exposed and the existing finishes above and below the removed ceiling created a sharp contrast, implying an “imaginary” ceiling plane there.


In order to highlight this distinctive feature, we designed the overhead stock space in the plenum space where clothes are stored closely under the ceiling, resembling an aircraft hangar. Hanger pipes are leveled so that hems of the clothes align with the “imaginary” ceiling plane, and the ceiling lights are also installed at the same level to emphasize the effect. 

© Kenta Hasegawa
© Kenta Hasegawa

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Schemata Architects
Cite: "DESCENTE BLANC Marunouchi / Schemata Architects" 17 Oct 2016. ArchDaily. Accessed . <> ISSN 0719-8884
© Kenta Hasegawa

DESCENTE BLANC 专卖店设计 / Schemata Architects

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.