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  1. ArchDaily
  2. Projects
  3. Retail
  4. Japan
  5. Schemata Architects
  6. 2016
  7. DESCENTE BLANC Marunouchi / Schemata Architects

DESCENTE BLANC Marunouchi / Schemata Architects

  • 17:00 - 17 October, 2016
DESCENTE BLANC Marunouchi / Schemata Architects

© Kenta Hasegawa © Kenta Hasegawa © Kenta Hasegawa © Kenta Hasegawa + 13

  • Project Team

    Ryosuke Yamamoto, Ou Ueno, Shun Sato
  • Construction

    TANK
© Kenta Hasegawa
© Kenta Hasegawa

Text description provided by the architects. This is the fourth shop we designed for the apparel brand DESCENTE BLANC in Japan, located in Shin Marunouchi Building, and its second in-shop after their shop at Expo City in Osaka. The characteristic difference from the Osaka shop is that the entire design of Shin Marunouchi Building is very authentic.

DESCENTE BLANC Marunouchi  / Schemata Architects, © Kenta Hasegawa
© Kenta Hasegawa
© Kenta Hasegawa
© Kenta Hasegawa

Our design concept for the DESCENTE BLANC series is to redesign the movement of shop staff to go to get stocks and incorporate automatic lifting stock stock-display systems in the ceiling. After the existing ceiling was removed, the ceiling plenum was exposed and the existing finishes above and below the removed ceiling created a sharp contrast, implying an “imaginary” ceiling plane there.

Section
Section

In order to highlight this distinctive feature, we designed the overhead stock space in the plenum space where clothes are stored closely under the ceiling, resembling an aircraft hangar. Hanger pipes are leveled so that hems of the clothes align with the “imaginary” ceiling plane, and the ceiling lights are also installed at the same level to emphasize the effect. 

© Kenta Hasegawa
© Kenta Hasegawa
Location to be used only as a reference. It could indicate city/country but not exact address. Cite: "DESCENTE BLANC Marunouchi / Schemata Architects" 17 Oct 2016. ArchDaily. Accessed . <https://www.archdaily.com/797321/descente-blanc-marunouchi-schemata-architects/> ISSN 0719-8884
© Kenta Hasegawa

DESCENTE BLANC 专卖店设计 / Schemata Architects