the world's most visited architecture website
All
Projects
Products
Events
Competitions
  1. ArchDaily
  2. Projects
  3. New Master Plan Will Catalyze Downtown Milwaukee's Dynamic Transformation

New Master Plan Will Catalyze Downtown Milwaukee's Dynamic Transformation

New Master Plan Will Catalyze Downtown Milwaukee's Dynamic Transformation
New Master Plan Will Catalyze Downtown Milwaukee's Dynamic Transformation, © R2 Companies
© R2 Companies

R2 Companies and Gensler have teamed up to revitalize the Milwaukee Post Office building and convert it into a mixed-use destination with retail and an activated riverfront arcade. The master plan aims to transform the brutalist building, which is one of Milwaukee's largest and most iconic, by carefully considering the existing site and accordingly defining an identity for Milwaukee's downtown.

© R2 Companies © R2 Companies © R2 Companies © R2 Companies + 5

"As people migrate back to urban cores, transforming urban relics are the answer to healing the downtown fabric of cities while providing authentic experiences for new generations living in and around them," said Benjy Ward, principal of Gensler. "The Milwaukee Post Office site exemplifies this potential."

© R2 Companies
© R2 Companies

The site is connected to the river walk, an elevated highway, and an intermodal station that boasts 1.4 million annual users—features that the architects believe endow the adaptive reuse proposal with the necessary potential to become a dynamic urban destination and a symbol of opportunity.

© R2 Companies
© R2 Companies

Matt Garrison, managing principal of R2, envisions the building with two floors of commercial space, including a high-end grocery store and a big box retailer, with another floor each of parking and office space. 1,500 feet of riverfront property could house restaurants and entertainment, leaving another 900,000 square feet available for future development.

© R2 Companies
© R2 Companies

We're really excited about the potential for this site, said Garrison. The Milwaukee Post Office is the type of [opportunity] we spend a career looking for.

  • Architects

  • Location

    341 W St Paul Ave, Milwaukee, WI 53203, USA
  • Project Year

    2016

News via: R2 Companies

View the complete gallery

Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: Alyssa Wu. "New Master Plan Will Catalyze Downtown Milwaukee's Dynamic Transformation" 16 Oct 2016. ArchDaily. Accessed . <https://www.archdaily.com/797306/new-master-plan-will-catalyze-downtown-milwaukees-dynamic-transformation/> ISSN 0719-8884
Read comments
Read comments
© R2 Companies

新的城市规划将催化美国密尔沃基市中心的动态变革

You've started following your first account!

Did you know?

You'll now receive updates based on what you follow! Personalize your stream and start following your favorite authors, offices and users.