Part of the Venice Architecture Biennale 2016’s Collateral Events, Branding Islands Making Nations: On Intangible Assets and Value Propositions in Spatial Practice is a public program and case study competition, drawing attention to the application of political power in spatial practice. Intended to open the discourse on added value in design, Branding Islands Making Nations expands upon the 15th International Architecture Exhibition’s call to arms by inviting an extended field of spatial practitioners to Venice. Consultants and communication designers, marketing and advertising experts will gather to speculate on the role of branding in the making of a place.
